Audible.com Develops a Marketing Partnership with Communifax

Cranberry Twp., PA – Communifax and Audible.com have developed a partnership whereby the marketing agency developed a marketing strategy through a conversion/migration direct mail campaign, targeting its current customers.

The goal of this promotion is to inform current customers about Audible.com’s new Web site and new programs. Customers receive a letter packet with a pamphlet highlighting the services in which they were driven to upgrade to a new plan. Communifax printed and mailed the pieces as well as handled the data services necessary.

Audible.com, recently named the best consumer Web service by CNet.com, and one of the "Best of Today's Web" by PC World, features daily audio editions of The Wall Street Journal and The New York Times -- available on a subscription basis in time for the morning drive to work each day -- as well as Forbes, Harvard Business Review, Scientific American, and Fast Company. The site offers a powerful collection of audiobook best sellers and classics by authors such as Tom Clancy, Stephen King, John Grisham, Janet Evanovich, James Patterson, the Dalai Lama, David McCullough, Stephen Hawking, William Shakespeare, Emily Dickinson, and Jane Austen. There are also speeches, lectures, and on-demand radio programs including Marketplace, All Things Considered, Car Talk, Fresh Air, and This American Life, and original shows such as RobinWilliams@audible.com. All of the programs at audible.com are available for computer-based playback, burning to audio CD, and on-the-go listening using numerous AudibleReady portable digital audio players offered by leading consumer electronics and computer manufacturers.

Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Their services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, and more. Some of Communifax’s clients include Verizon Wireless, Verizon Online, Sheetz, Audible.com, CheckFree, JPMorgan Chase & Co. and Dad’s Pet Care Products.

For information contact:
Michelle Hicks · 724.935.8655

email

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