Communifax adds TargetMaster™ Response Database to Services

Cranberry Twp., PA – Communifax Corporation continues to add to its list of services by creating the TargetMaster Response Database. The company began offering this service to its clients early in 2004, enhancing its list of other product offerings including TargetSelector™ and TargetManager™.

The TargetMaster Response Database combines a master file from one of the major national list compilers with actual direct response activity from many direct response lists. The response data has been further amplified through modeling to identify prospects most likely to act on specific offers. The end result is a database that provides the size and depth of data found in large compiled lists with the responsiveness typically only associated with direct response lists.

Communifax also offers turnkey offline-to-online promotional programs that help mailers generate maximum response rates and capture email addresses the right way – with permission, relevance and respect.

Communifax, founded in 1988 and located in suburban Pittsburgh, is an acknowledged leader and innovator of fully integrated consumer “intelligence-based” marketing programs across a wide range of industries. The company performs and manages all processes necessary for creating highly productive, efficient and ongoing CRM/eCRM and acquisition activities. These programs are designed to forge relationships with its clients’ best customers and prospects. Communifax’s business philosophy is based on three crucial elements: permission, relevance and respect. Company clients include Verizon Wireless, Verizon DSL, Sheetz, Home Shopping Network, CheckFree and Adelphia Communications.

For information contact:
Michelle Hicks · 724.935.8655
email


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TargetMaster, TargetSelector and TargetManager are trademarks of Communifax Corporation