Major Marketing Campaign Underway for The Dallas Morning News
and the Dallas Cowboys

Cranberry Twp., PA - Communifax and The Dallas Morning News have developed a partnership to generate newspaper subscriptions by targeting Dallas Cowboys fans.

Communifax has designed and developed the first online-to-offline (O2O) marketing initiative for The Dallas Morning News. The promotion, titled “How ‘bout them Cowboys” Biggest Fan Contest and Instant Win Game, features the Dallas Cowboys and their new fan club, True Blue.

The goal of this campaign is to increase subscriptions to The Dallas Morning
News, promote The Dallas Morning News as the number one source for Dallas Cowboys-related news and information, as well as drive consumer participation, interaction and loyalty.

A wide variety of marketing channels – including direct mail, banner ads, email and newspaper inserts – are being utilized to drive visitors to an interactive promotional Web site which features a contest and Instant Win Game from September 4, 2007 through October 31, 2007.

To generate enthusiasm and maximize participation, fans are shown a video filmed by Batpack Studios from the Dallas Cowboys training camp at the Alamodome. They are then given the opportunity to submit, view and vote for videos, pictures, and essays that display their loyalty and fanaticism for the Cowboys. The fans who earn the most votes in each category of submission at the end of the contest will win 2008 Dallas Cowboys season tickets, a special presentation ceremony at Texas Stadium before the November 18th game against the Washington Redskins, and, of course, bragging rights as the biggest Dallas Cowboys fan ever!

In addition to the contest, fans will have an opportunity to win one of 32 daily instant win prizes, including gift cards, official Dallas Cowboys Sideline caps and autographed footballs. As part of the central hub visitors can play interactive games, are shown live news from the Dallas Cowboys Web site and are able to subscribe to their leading news source, The Dallas Morning News.

Established in 1885, The Dallas Morning News is the nation’s 15th-largest newspaper and serves a readership of more than 1.6 million. It is published by the oldest business institution in Texas, Belo Corp., which has chronicled Texas history for more than 160 years. The Dallas Morning News features an award winning sports section called SportsDay. Awards received include the Triple Crown (top 10 daily section, Sunday section and Special section) for 17 years, the top 10 daily sports sections and the top 10 Sunday sports section in the country for the last 24 consecutive years.

Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Their services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, and more. Some of Communifax’s clients include Verizon Wireless, Verizon Online, Sheetz, Audible.com, CheckFree, f.y.e., JPMorgan Chase & Co. and DAD’S Pet Care Products.

Batpack Studios, the sister company of Communifax, is also located in suburban Pittsburgh. The studio offers a full film/video production house and post facility, serving the creative needs of independent filmmakers, ad agencies and corporate marketers with productions of the highest quality. Batpack services include creative development for production services, film production, television commercials, graphic design, 3D animation, DVD production, film marketing, corporate communication design and more.

For more information on the available services, finished product demos and case studies, or additional news publications visit www.communifax.com or www.batpackstudios.com.

For information contact:
Michelle Hicks · 724.935.8655

email

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