MGM Grand Detroit Casino Develops Marketing Partnership with Communifax

Cranberry Twp., PA – Communifax Corporation partnered with MGM Grand Detroit Casino to deliver an O2O promotion themed MGM Grand Detroit Click It to Vegas Instant Win Game. The promotion was developed to drive MGM Players Club Members online to build a complete members email list for future communications, promotions and offers.

In order to market MGM Grand Detroit Casino, an oversized postcard was used to promote the online game that instructs participants how to play. The direct mail piece was used to drive recipients to a Communifax-hosted promotional Web site where they would register, opt in and play a game for a chance to instantly win one of two trips for two to Las Vegas worth $2,500 each. While playing the promotional game, visitors were informed about the MGM Grand Detroit Casino and the great rewards that come with their Players Club Card Membership.

MGM Grand Detroit Casino is a focal point of glamour and entertainment in Detroit, Michigan. With shows, fine dining and gaming, MGM Grand Detroit Casino offers a total enhanced casino experience. The Players Club Card provides benefits and rewards at seven MGM MIRAGE resorts and casinos. The program grants members access to 100 restaurants, 10 shows, seven spas and salons, three golf courses, luxurious accommodations, exciting promotions and special events.

Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Company services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, film and television production services and more. The Communifax client roster includes Verizon Wireless, Verizon Online, Sheetz, Audible.com, CheckFree, JPMorgan Chase & Co., DAD’s Pet Care Products and LendingTree.

For information contact:
Michelle Hicks · 724.935.8655

email

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O2O is a trademark of Communifax Corporation