New Development Brings New Insight to Communifax IT Department

Cranberry Twp., PA - Communifax Corporation recently welcomed Michael Jeffrey from New Perspective Productions, to its Information Technology Department.

Jeffrey has joined Communifax as the Vice President of Information Technology/Chief Information Officer and serves as a member of the Executive Management team. He provides leadership and oversight of all technology strategies and direction within the IT department, instituting processes and standards for the development of Web-based applications and CRM-related data warehousing. In coordination with client services he creates product marketing and product development plans. Jeffrey is also responsible for allocating the appropriate resources to Batpack, the sister company of Communifax, for video/flash development and department-related business strategies.

Before coming to Communifax, Jeffrey worked as Chief Technology Officer at New Perspective Productions where he founded the Interactive Branch. He managed the development team, specializing in Web site, CD-ROM and DVD design and production. Jeffrey was also responsible for the development of the IT infrastructure where he managed and maintained a support staff, video production systems, internal business systems and client hosting services. Prior to earning his title at New Perspective, Jeffrey worked as Director of Multimedia Services.

Jeffrey holds a Master of Business Administration where he concentrated in International Business from Duquesne University. He also earned a Master of Science degree from Duquesne University in Management Information Systems and a Bachelor of Arts in Psychology from Northwestern University.

Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Company services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, film and television production services and more. The Communifax client roster includes Verizon Wireless, Verizon Online, LendingTree, Sheetz, Audible.com, CheckFree, JPMorgan Chase & Co. and Dad’s Pet Care Products.

Batpack Studios, the sister company of Communifax, is also located in suburban Pittsburgh. The studio offers a full film/video production house and post facility, serving the creative needs of independent filmmakers, ad agencies and corporate marketers with productions of the highest quality. Batpack services include creative development for production services, film production, television commercials, graphic design, 3D animation, DVD production, film marketing, corporate communication design and more.

For more information on the available services, finished product demos and case studies or additional news publications, visit www.communifax.com or www.batpackstudios.com.

For information contact:
Michelle Hicks · 724.935.8655

email

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