Communifax Wins Two American Graphic Design Awards

November 7, 2007 – Pittsburgh, PA– Communifax Corporation is pleased to announce that it recently won two awards from the American Graphic Design Awards competition. The Pittsburgh-based specialty marketing services company received awards in the Corporate Branding Promotions category.

“Communifax is excited to receive these awards from the American Graphic Design Awards competition,” said Jeff Battin, Chairman and Founder of Communifax. “Our artists and strategic marketing teams work hard to develop promotional materials for our clients that are fresh and exciting, and that resonate with both our clients and their target audiences,” Battin continued. “These recognitions from the American Graphic Design Awards are proof that we are accomplishing that goal,” said Battin.

Communifax developed the winning entries for a large multi-media entertainment retail chain. Both entries were designed to help increase store and consumer participation in the company’s recent instant win game. One entry was a packet of information that was designed to educate store owners and personnel about the promotion and how to generate excitement about it in the store. The other winning entry was designed as a direct participation piece for consumers, with instructions to visit the company’s Web site to determine their win-loss status.

Stores and consumers responded positively to the promotion, which generated an “opt-in” rate of nearly 45 percent. The entertainment chain confirmed that the promotion helped bolster traffic to the company’s Web site. More than 97 percent of consumers who registered with the site completed the game and received offers for retail coupons, and more than 55 percent of participants played the game more than once. All of this is evidence that the promotion was successful and that the materials resonated with both in-store personnel and consumers.

About the American Graphic Design Awards

The three decades-old competition is presented by Graphic Design USA and sponsored exclusively by Adobe Systems Incorporated. It is open to everyone in the community: advertising agencies, graphic design firms, corporate, institutional and publishing inhouse departments, and more. It honors outstanding new work of all kinds: print and collateral, advertising and sales promotion, packaging and point-of-purchase, internet and interactive design, broadcast and motion graphics, corporate identity and logos.

About Communifax

Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Their services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, and more. Some of Communifax’s clients include Verizon Wireless, Verizon Online, Sheetz, Audible.com, CheckFree, f.y.e., JPMorgan Chase & Co. and DAD’S Pet Care Products.

Batpack Studios, the sister company of Communifax, is also located in suburban Pittsburgh. The studio offers a full film/video production house and post facility, serving the creative needs of independent filmmakers, ad agencies and corporate marketers with productions of the highest quality. Batpack services include creative development for production services, film production, television commercials, graphic design, 3D animation, DVD production, film marketing, corporate communication design and more.

For more information on the available services, finished product demos and case studies or additional news publications, visit www.communifax.com or www.batpackstudios.com.

For information contact:
Michelle Hicks · 724.935.8655

email

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