INDUSTRY: Retail/Entertainment Goods Store

PROFILE:

The client is a leading national, cross-channel retailer in the
entertainment industry.

MARKETING OBJECTIVES:

• Increase incremental spend
• Drive retail store and online traffic and sales
• Encourage consumers to sign up for loyalty programs
• Improve brand awareness and loyalty

MARKETING INITIATIVE:

• Develop an instant win game and promotional Web site communicated via banner ads, email, in-store handouts, in-store video, shopping guide, Hypersweep.com and Myspace account.
• Drive recipients online and entice to log on for a chance to instantly win: 
  • 1 Grand Prize: One $1,000 retail gift card
  • 61 First Prizes: $10 retail gift cards

RESULTS:

• The promotion generated a 44% opt-in rate
• 97% of site registrants completed the game and received retail coupon offers
• 56% of site registrants played the game more than once