INDUSTRY: Online Lending Exchange

PROFILE:
The client is a leading online lending exchange that provides customers
with the ability to receive multiple quotes with one application.

MARKETING OBJECTIVE:

• Increase first time and repeat loan requests
• Capture consumer data regarding current and future loan needs
• Increase brand awareness and loyalty

MARKETING INITIATIVE:

• Develop Instant Win Offline-to-Online/Online-to-Online (O2O) game driving customers online for a chance to win
• Grand Prizes: (5) $5,000 Cash Prizes
• Daily First Place Prizes: (56) $50 Home Depot Gift Cards
• Test video introduction on initial page and full length video on game page with strong branding message
• Test direct mail, email and online channels
• Survey at time of registration in order to generate relevant offers upon game completion

RESULTS:

• Program delivered nearly 4,000 loan application requests
• DM posted a 2.17% response rate with a .09% application rate
• Registrants in the video treatment group showed a 10% lift in application rates over the video holdout group